For Sole DXB 2019, Jack Morton Worldwide commissioned Evolution to design and construct a triple-deck Adidas pavilion within Dubai Design District.

The creative language drew on the gritty architecture of the London Underground. Rather than applying an urban graphic treatment to a conventional stand, the structure itself became the brand experience through layered levels, structural rhythm and integrated retail display.

A second-level VIP viewing deck extended the purpose beyond product presentation, giving invited guests a premium relationship with the festival’s main stage and making the pavilion part of the wider event experience.

The Challenge

The design needed to achieve the visual density of an underground transport environment while operating as a functional retail, hospitality and viewing structure across three levels.

Because the pavilion carried guests above ground level, structural performance and approval were central to the concept. The experience could only open if its immersive design was supported by a robust engineering solution and Municipality compliance.

The Solution

Evolution designed and built the structure using an innovative TSG hybrid system, creating the industrial geometry and layered architecture required for the London Underground-inspired environment.

Retail displays were integrated directly into the pavilion so products appeared within the spatial story rather than inside a separate merchandising zone.

The upper VIP viewing deck was positioned to create a premium outlook towards the Sole DXB main stage. This gave the stand a role beyond retail and encouraged guests to remain within the Adidas environment during the live festival programme.

A detailed STAAD structural analysis was completed to secure Municipality approval, aligning the visual ambition with the safety and compliance requirements of the three-level temporary structure.

Delivery Highlights

• Triple-deck Adidas pavilion at Sole DXB 2019.
• Creative direction inspired by the London Underground.
• Innovative TSG hybrid structural system.
• Integrated retail displays and urban architectural details.
• Second-level VIP viewing deck facing the festival main stage.
• Detailed STAAD analysis supporting Municipality approval.
• Complete design, construction and compliant event installation.

Outcome

The pavilion gave Adidas a visible architectural presence within Sole DXB. Visitors could browse product, explore the layered environment and experience the festival from an elevated brand-owned viewpoint.

The immersive quality came from the building itself: structural design, retail function and hospitality were combined into one recognisable urban experience rather than added as separate stand features.

Project Ecosystem

Client:

Jack Morton Worldwide

Evolution Events: Led client coordination, festival-site planning, approval management and delivery integration with Jack Morton Worldwide.

Evolution Scenic: Engineered and constructed the triple-deck pavilion, integrated retail displays and VIP viewing structure.

Additional Project Support:

Evolution Furniture - Evolution Site Services - Evolution Technical

Abu Dhabi Global Market marked ten years of innovation, growth and community impact with an outdoor anniversary celebration at Tripico in Abu Dhabi. The event was designed for up to 500 guests and needed to honour ADGM's first decade while expressing confidence in the years ahead.

Evolution shaped the experience around the idea of a journey through time. Guests encountered ADGM's milestones through a dynamic LED timeline, moved through a relaxed landscape of food and entertainment, and gathered for a final show moment that connected video, music, lasers, lighting and fireworks.

The anniversary story was therefore not confined to speeches. It was carried through the venue, the guest experience and the sequence of the evening.

The Challenge

The venue required a significant physical transformation before it could support a large outdoor celebration. The venue’s existing swimming pool had to be covered with a load-bearing platform capable of accommodating the event environment and up to 500 guests while maintaining the intended guest experience.

At the same time, the programme needed to balance institutional storytelling with hospitality and entertainment. Historical content had to feel engaging rather than purely retrospective, while food stations, live music, the Glambot activation and the finale needed to come together as one cohesive anniversary experience.

The final reveal brought together multiple show elements that required precise timing and coordination. Each component needed to work seamlessly with the next to create a memorable closing moment for guests.

The Solution

Evolution transformed the pool area into a continuous event platform, creating the spatial foundation for the guest environment. Curated furniture settings, including sofas, coffee tables, barstools and accent chairs, gave the outdoor venue a refined but informal character suited to conversation and celebration.

A custom timeline wall used eleven LED panels to present milestones from ADGM's ten-year journey. Positioned as an active piece of storytelling rather than a static display, it allowed guests to encounter the organisation's history as part of their movement through the venue. A large three-dimensional ADGM logo provided a clear visual anchor and photography moment.

Live food stations added energy and choice throughout the evening, while a saxophonist welcomed guests and a deep-house fusion band shifted the atmosphere towards celebration. The Glambot activation gave attendees a personalised media moment within the wider event identity.

The finale brought the programme together through a three-minute bespoke video reveal, laser effects, a synchronised lighting sequence and fireworks set to ADGM's original AI-created anniversary song. Each element was programmed as part of one progression, allowing the celebration to conclude with a shared expression of legacy and future ambition.

Delivery Highlights

• Full outdoor event transformation for up to 500 guests.
• Load-bearing platform installed over the swimming pool.
• Timeline wall featuring eleven LED panels and ADGM milestone content.
• Large three-dimensional ADGM logo as a central visual anchor.
• Curated furniture and live food stations across the venue.
• Glambot activation, arrival saxophonist and deep-house fusion band.
• Bespoke video, lasers, synchronised lighting and fireworks finale.

Outcome

The anniversary allowed ADGM's first decade to be experienced as a sequence rather than presented as a conventional retrospective. Guests moved between milestones, hospitality and entertainment before coming together for a finale that looked deliberately towards the future.

The transformed outdoor setting gave the occasion both scale and warmth, creating a celebration that felt institutional in significance but personal in the way guests encountered it.

Project Ecosystem

Client:

Abu Dhabi Global Market

Evolution Events: Led the anniversary concept, guest journey, entertainment, food experience, show production, venue coordination and live delivery.

Evolution Scenic: Delivered the pool-cover platform, timeline structure, three-dimensional ADGM logo and custom environmental features.

Evolution Technical: Integrated the eleven LED panels, show video, lasers, synchronised lighting, audio systems and fireworks show-control requirements.

Evolution Furniture: Provided the curated sofas, tables, barstools and accent seating used across the outdoor guest environment.

The Abu Dhabi Dream Ball was founded by ITP Media Group and Sawtouna to support philanthropy, voluntarism and the empowerment of women and children.

For the 2020 event, Evolution was asked to create an elegant guest environment while respecting the financial constraints appropriate to a charitable initiative.

The creative approach used a focused Art Deco language across the ballroom, pre-function and gallery spaces, concentrating investment on the elements guests would experience most closely: tables, furniture, arrival, media and auction presentation.

The Challenge

A charity gala must feel sufficiently special to support donor engagement without allowing the event environment to appear excessive or disconnected from the cause. Every design decision had to balance elegance, practicality and responsible budget use.

The experience also extended beyond the dining room. Arrival, press photography, auction displays and indoor and outdoor gallery elements needed to carry the same visual character so guests encountered one coherent evening from the first red carpet onward.

The Solution

Evolution provided the complete ballroom furniture setup and developed the table décor around an Art Deco direction. Sparkling gold overlays created a formal base, balanced by white pampas-grass centrepieces arranged in themed vases.

Bespoke napkin rings introduced a smaller layer of detail at each place setting, helping the guest experience feel considered without requiring an overly complex decorative package.

The pre-function area became the principal arrival and media zone through red carpets, media walls and a gallery of auction items. This allowed press activity and fundraising content to form part of the guest journey rather than remaining separate operational requirements.

Indoor and outdoor gallery elements were coordinated through the same event language, giving the ball continuity across hospitality, media and charitable engagement while maintaining control of the available budget.

Delivery Highlights

• Charitable gala supporting philanthropy, voluntarism and women and children.
• Complete ballroom furniture and table-décor package.
• Art Deco-inspired visual treatment.
• Gold table overlays and white pampas-grass centrepieces.
• Bespoke napkin rings and themed table details.
• Red-carpet pre-function and dedicated media walls.
• Indoor and outdoor galleries displaying auction items.

Outcome

The Dream Ball achieved a premium sense of arrival and hospitality without losing sight of its charitable purpose or budget. Guests moved through media, auction and dining environments that felt deliberately connected rather than separately dressed.

The Art Deco treatment gave the event distinction, while the concentration on furniture, tables and guest-facing details ensured resources were used where they could have the strongest effect on the evening.

Project Ecosystem

Client: Sawtouna

Evolution Events: Led creative direction, stakeholder coordination, budget management, fundraising-environment planning and live delivery.

Evolution Furniture: Delivered the confirmed ballroom furniture, guest tables and supporting hospitality settings.

Evolution Scenic: Produced the media walls, auction-gallery features and coordinated decorative physical elements across the venue.

Additional Project Support:

Evolution Technical

On 29 November 2022, Abu Dhabi Airports celebrated UAE National Day at the Airports Garden in collaboration with GAL and RoyalJet. The event needed to engage a broad airport community while remaining clearly connected to the organisation hosting the celebration.

Evolution built the creative response around Abu Dhabi Airports’ three core values: Committed, Collaborative and Exceptional. Each value was translated into a distinct event zone, creating a spatial journey where guests could explore the brand through movement, activity and atmosphere.

The result was a National Day celebration where culture, entertainment, hospitality and family participation were integrated with the organisation’s identity. Each element was designed to reflect the values of Abu Dhabi Airports while creating an engaging experience for employees, families and guests.

The Challenge

The audience included adults, children, operational stakeholders and VIP guests, each requiring different levels of engagement. The environment needed to offer variety while maintaining a cohesive identity, creating opportunities for participation without relying solely on a central stage programme.

Food, entertainment, interactive activities and an exclusive majlis also needed to coexist within one outdoor setting. The layout had to support intuitive guest movement, ensuring each experience was accessible while preserving the feeling of one shared celebration.

The Solution

Evolution divided the Airports Garden into three connected zones, each reflecting one of Abu Dhabi Airports’ core values. This created an immediate narrative structure for the celebration, allowing each area to have its own character while remaining part of one unified guest journey.

Interactive activities were developed for both adults and children, creating opportunities for participation across generations. Stage performances, roaming entertainment and display areas introduced different moments of engagement throughout the site, allowing guests to explore the celebration at their own pace rather than relying on a single central programme.

A dedicated VIP majlis provided a quieter hospitality environment for networking and relaxation. Food trucks and local food stations were distributed throughout the venue, integrating dining into the guest flow while reinforcing the cultural character of the occasion.

Evolution coordinated the design, programme and live operations across the celebration, ensuring the three zones remained visually connected and functioned together as one cohesive National Day experience.

Delivery Highlights

• UAE National Day celebration at Abu Dhabi Airports Garden on 29 November 2022.
• Three distinct zones based on the values Committed, Collaborative and Exceptional.
• Interactive activities designed for adults and children.
• Stage performances, roaming acts and static entertainment displays.
• Dedicated VIP majlis for hospitality and networking.
• Food trucks and local food stations distributed across the venue.
• Integrated event design, programming and live delivery.

Outcome

The celebration allowed Abu Dhabi Airports’ values to be experienced through the environment rather than simply displayed. Guests moved through three distinct zones, each reflecting a different aspect of the organisation while encountering culture, play, hospitality and entertainment within one unified celebration.

By connecting the event layout directly to the brand values, the National Day programme felt specific to the airport community while maintaining the welcoming and inclusive character expected of a national celebration.

Project Ecosystem

Client:

Pyxis Events LLC

Evolution Events: Led the creative interpretation, zone planning, activity and entertainment programme, food experience, VIP hospitality and live-event delivery.

Evolution Scenic: Designed and delivered the three branded zones, activity environments, stage setting, displays and VIP majlis treatment.

Evolution Furniture: Provided the majlis and hospitality furniture required for VIP networking and guest comfort.

Additional Project Support:

Evolution Technical - Evolution Site Services

The 18th session of the UN Industrial Development Organization General Conference was held at Emirates Palace from 3 to 7 November 2019 under the theme Industry 2030 - Innovate. Connect. Transform our Future.

Evolution was appointed to deliver the exhibition at the centre of the conference. The strategic opportunity was to turn industrial-development policy into an environment delegates could explore through distinct subjects, interactive technology and visual storytelling.

Instead of one continuous information display, the atrium was organised into themed hubs that allowed complex global priorities to be encountered in focused, human-scale experiences.

The Challenge

The exhibition needed to translate a broad policy agenda, spanning technology, sustainability, partnerships, entrepreneurship and industrial development into an engaging visitor experience.

The challenge was to move beyond information-led displays and create an environment where complex themes could be understood, explored and discussed.

Set within Emirates Palace, the exhibition also had to operate within a formal international conference environment.

The design needed to introduce impactful scenic and digital elements while respecting the venue’s architectural character, maintaining clear delegate circulation and creating space for meaningful engagement with each subject area.

The Solution

Evolution designed and produced seven themed hubs covering Gender, Youth and Entrepreneurship, Circular Economy, Industry 4.0, Industrial Parks, Sustainable Energy and Partnership content.

Programmed touchscreens, iPads with personal headsets, AI stations and large-format screens gave each subject an appropriate mode of interaction. Delegates could choose where to focus and move between overview, personal listening and deeper digital exploration.

Scenic panels transformed the atrium into a coherent exhibition environment while maintaining open routes and comfortable engagement space around the hubs.

A dedicated gallery for Elisabetta Lattanzio Illy’s photographic exhibition, Transforming Needle and Thread into Women Empowerment Tools, introduced a more human and cultural perspective alongside the policy and technology content.

Delivery Highlights

• Interactive exhibition for the UNIDO General Conference at Emirates Palace.
• Seven themed content hubs aligned with Industry 2030.
• Programmed touchscreens and large-format digital displays.
• iPads with personal headsets for focused content engagement.
• AI stations supporting interactive learning.
• Scenic transformation of the Emirates Palace atrium.
• Dedicated photography gallery focused on women’s empowerment.

Outcome

The atrium became an active learning environment rather than a backdrop to the conference. Delegates could move between policy themes, test different digital formats and encounter both institutional and human perspectives on industrial development.

The exhibition made Industry 2030 easier to navigate by giving each subject a distinct physical and interactive identity within one connected experience.

Project Ecosystem

Client:

UNIDO

Evolution Events: Led exhibition strategy, content-environment planning, gallery coordination, production management and conference delivery integration.

Evolution Scenic: Designed and produced the seven hubs, atrium scenic panels, gallery environment and physical exhibition architecture.

Evolution Technical: Integrated the programmed touchscreens, iPads, headsets, AI stations and large-format screen systems.

Additional Project Support:

Evolution Furniture - Evolution Site Services

During the World Trade Organization’s 13th Ministerial Conference in 2024, international dignitaries and VIP delegates gathered at Qasr Al Watan for a formal gala dinner hosted in Abu Dhabi.

The evening needed to operate as both diplomatic hospitality and a cultural introduction to the UAE. Evolution was entrusted with the full turnkey delivery, creating a guest journey that moved from palace arrival and welcome reception through to speeches, performances and dinner while maintaining the formality and protocol expected of the setting.

The creative approach used elegance, clarity and UAE cultural expression to connect each stage of the programme. Scenic design, tablescapes, signage and activation environments were developed as one cohesive visual language that complemented the palace architecture and the significance of the international audience.

The Challenge

Qasr Al Watan carries significant architectural presence, meaning temporary interventions needed to create impact while respecting the character of the venue. The event also required clear navigation from entrance gates through arrival, reception and dining areas for guests moving within a highly controlled protocol environment.

Behind the guest experience, catering teams, performers and production crews required dedicated operational spaces and carefully managed access routes. These requirements had to support the programme delivery while remaining discreet and separate from the formal diplomatic setting.

The Solution

Evolution designed and constructed the pre-function and gala dinner environments as one connected guest journey. Branded walls and activation stands established the MC13 identity on arrival, while the main stage provided a formal focal point for speeches and cultural performances.

The gala environment used custom-designed tablescapes and coordinated seating to introduce refinement throughout the dining space. Rather than relying on a single statement feature, the design considered detail across the room, ensuring the formal dinner experience felt cohesive from every guest perspective.

Bespoke directional signage guided guests and VIPs from the entrance gates through the palace while supporting smooth movement within the venue’s architecture. Back-of-house tents were installed for catering operations and performers, allowing guest-facing areas to remain controlled and discreet.

Evolution coordinated closely with venue, protocol and security stakeholders, aligning installation, guest movement and programme timing with the requirements of an international diplomatic occasion.

Delivery Highlights

• Full turnkey delivery of the WTO MC13 Gala Dinner at Qasr Al Watan.
• Design and construction of the pre-function and formal dining environments.
• Main stage for opening speeches and cultural performances.
• Branded walls and activation stands reinforcing the conference identity.
• Custom tablescapes and coordinated guest seating.
• Bespoke directional signage from the entrance gates through the palace.
• Back-of-house tents supporting catering services and performers.
• Coordination with venue, protocol and security teams.

Outcome

The gala gave international delegates an evening that reflected the character and significance of its Abu Dhabi setting. Palace architecture, cultural performance and carefully managed hospitality came together to create a dignified transition from ministerial proceedings into an evening of connection and conversation.

Guests experienced the occasion without being exposed to the complexity behind the delivery. Supporting spaces, guest navigation and stakeholder coordination worked together to ensure the diplomatic programme unfolded with precision and ease.

Project Ecosystem

Client:

Ministry of Economy and Tourism

Evolution Events: Led the turnkey concept, diplomatic guest journey, protocol and security coordination, cultural programme, hospitality planning, signage strategy and live delivery.

Evolution Scenic: Designed and produced the main stage, pre-function environments, branded walls, activation stands and supporting physical elements.

Evolution Furniture: Provided the formal dining furniture and seating package supporting the custom gala tablescapes.

Additional Project Support:

Evolution Technical - Evolution Site Services