Atlantis The Royal marked its global reveal on Palm Jumeirah from 20 to 22 January 2023. Looking Glass Events appointed Evolution to design and build a focused package of custom environments supporting the celebration.

The scope was not a single stage treatment. It involved three different expressions of the guest experience: a sculptural DJ setting, a recognisable branded photo moment and a premium VIP departure lounge for guests travelling to the main show.

Evolution approached the elements as a family of carefully finished interventions, each designed for a different audience behaviour while matching the sophistication expected of the hotel launch.

The Challenge

Every feature would be experienced at close range by high-profile guests. Engineering, finish quality and brand accuracy therefore needed to remain equally strong, particularly where the scenic treatment also performed a functional role.

The main DJ booth required a custom leaf shading structure, the 818 Tequila logo needed to work as an immediate photographic landmark, and the VIP Sailing Club had to balance comfort, circulation and a sense of occasion before guests transferred to the main programme.

The Solution

Evolution engineered and fabricated the DJ booth as a complete scenic object, integrating the custom leaf canopy so shelter, silhouette and performance position read as one design.

A life-size 818 Tequila logo created a clear social and photographic focal point. Its scale and finish allowed the sponsor identity to register immediately without relying on a conventional branded wall.

The VIP Sailing Club was designed and furnished as a refined hospitality environment. Layout, furniture and branded detailing supported the transition from private guest arrival to onward transport for the show.

Production planning connected the three settings through one fabrication and installation programme, protecting consistency of finish even though each element served a different function.

Delivery Highlights

• Grand Reveal programme delivered from 20 to 22 January 2023.
• Custom main DJ booth with an engineered leaf shading structure.
• Life-size 818 Tequila logo created as a photo opportunity.
• Design and furnishing of the VIP Sailing Club.
• Premium guest environment supporting transport to the main show.
• Integrated scenic fabrication and installation across the launch settings.

Outcome

The three environments gave the reveal a sequence of memorable guest touchpoints rather than one repeated visual treatment. Music, sponsor engagement and VIP hospitality each had a setting designed around its purpose.

The scenic work supported the grandeur of the wider launch through precision and restraint, adding distinctive moments without competing with the hotel or main performance.

Project Ecosystem

Client:

Looking Glass Events

Evolution Events: Led client coordination, guest-environment planning, installation programming and delivery across the three launch settings.

Evolution Scenic: Designed, engineered and fabricated the DJ booth, leaf canopy, life-size sponsor logo and branded VIP environment.

Evolution Furniture: Provided and coordinated the confirmed furnishings for the VIP Sailing Club hospitality setting.

Kennedy London engaged Evolution to deliver scenic fabrication and installation for the Forever Valentino exhibition at M7 Doha in 2022.

The exhibition celebrated Valentino’s history through the relationship between the fashion house, Rome and the designer’s career. Evolution’s role was to translate supplied creative concepts into technically resolved, transportable and exhibition-ready scenic environments.

The physical response needed to carry the scale and romance of Roman references while meeting the precision, finish and durability expected of an international fashion exhibition.

The Challenge

Architectural and sculptural concepts created for an exhibition are not automatically buildable. Each element required fabrication drawings, technical calculations, structural development and careful material selection before it could be produced safely.

The work was fabricated in the UAE and shipped to Qatar. Packing, transport and reinstallation therefore had to be considered within the engineering process so the completed scenic features would arrive with their finish and geometry protected.

The Solution

Evolution developed detailed fabrication drawings and technical calculations for the exhibition package, creating a controlled route from supplied design intent into construction and installation.

A representation of Rome’s Colosseum formed a principal centrepiece, combining structural stability with a contemporary exhibition finish. A recreated statue provided another sculptural focal point, while additional displays referenced significant moments in Valentino’s history.

Metalwork, timber framing and specialised fabrics were selected to create varied textures and forms suited to the exhibition’s meeting of modern presentation and historical reference.

Evolution developed a coordinated cross-border delivery approach, managing fabrication in the UAE, international logistics and onsite installation in Qatar. Through detailed preparation and controlled reassembly, each component was delivered with its intended finish, alignment and visual quality preserved

Delivery Highlights

• Scenic fabrication and installation for Forever Valentino at M7 Doha.
• Complete fabrication drawings and technical calculations.
• Large-scale representation of Rome’s Colosseum.
• Recreated sculptural statue as an exhibition centrepiece.
• Additional scenic displays referencing Valentino’s history.
• Metal, timber framing and specialised fabric construction.
• Fabrication in the UAE and cross-border shipping to Qatar.

Outcome

The completed scenic package gave the exhibition an architectural and sculptural framework capable of carrying Valentino’s relationship with Rome and its own fashion heritage.

Visitors encountered an environment in which historic references were not confined to graphics or text. They were built into the scale, texture and physical form of the exhibition itself.

Project Ecosystem

Client:

Kennedy London

Evolution Events: Led Kennedy London coordination, cross-border logistics, installation planning and delivery integration at M7 Doha.

Evolution Scenic: Delivered the fabrication drawings, calculations, Colosseum, sculptural displays, specialist finishes, shipping preparation and onsite installation.

The Government of Dubai Media Office launched For the Love of Horses as a private celebration of His Highness Sheikh Mohammed bin Rashid Al Maktoum's connection with horses. The bilingual publication brought together 18 poems in English and Arabic, and the event welcomed 150 high-profile guests, including international visitors attending the World Cup.

The creative response began with the book itself. Rather than surrounding the launch with unrelated decoration, Evolution used its pages, typography, artwork and restrained palette of cement grey, off-white and black to shape the complete guest environment.

The result was conceived as a gallery through which poetry, art and equestrian culture could be encountered at an intimate and considered pace.

The Challenge

A literary launch needs to create a sense of occasion without distracting from the work being introduced. The poems had to be legible in both languages, the associated artwork needed appropriate space, and the environment had to feel elegant enough for a senior international audience.

Scenic design, branding and furniture also needed to translate the physical qualities of the publication into a live setting, ensuring that the event felt like an extension of the book rather than a conventional reception.

The Solution

Evolution designed a bespoke gallery installation based on the pages of the book. Selected poems were presented in Arabic and English, allowing guests to move through the written work spatially and experience the collection before or alongside the formal launch moments.

A large mock-up of the book cover and coordinated signage established a clear identity, while scenic proportions and material finishes reflected the publication's quiet, sophisticated aesthetic. The installation created an editorial rhythm, moving guests from cover to content and then into the associated artwork.

Furniture was curated in cement grey, off-white and black to maintain the same visual discipline across seating and hospitality. Evolution also coordinated with three Emirati artists whose pieces appeared in the book, giving the launch an additional layer of cultural and artistic context.

Delivery Highlights

• Private bilingual book launch for 150 high-profile guests.
• Gallery installation designed as pages from the publication.
• Selected poems displayed in English and Arabic.
• Mock book cover, signage and coordinated scenic branding.
• Furniture curated in cement grey, off-white and black.
• Coordination with three Emirati artists featured in the book.
• Integrated event management, production and logistics.

Outcome

The launch allowed guests to enter the world of the publication rather than simply receive it. Poems, artwork, furniture and scenic form worked together to create a calm and culturally resonant gallery experience.

By drawing directly from the book's visual and literary language, the event honoured its subject with refinement and gave the collection a memorable physical expression.

Project Ecosystem

Client:

The Government of Dubai Media Office

Evolution Events: Led the creative interpretation, artist coordination, guest experience, logistics and overall event management.

Evolution Scenic: Fabricated the signage and branded scenic environment.

Evolution Furniture: Curated and supplied the grey, off-white and black furniture package aligned with the publication.