Prada Mode returned for its eighth edition as a travelling social club combining contemporary art, music, dining and conversation. Hosted at ICD Brookfield Place in Dubai, the two-day programme centred on a new edition of Damien Hirst’s Pharmacy.

Kennedy London appointed Evolution to realise the artist’s concept within the landmark venue.

The task was to transform the space into an immersive cultural environment where the artwork, hospitality and social experience operated as one connected experience rather than separate event components.

The space needed to operate as a bar, dining setting, discussion venue and cultural installation, with every surface and object contributing to the recognisable world of Pharmacy.

The Challenge

Damien Hirst’s concept relied on a highly controlled visual identity. Medical references, bold surfaces, lighting, furniture and suspended artwork needed to be integrated with precision so the environment felt intentionally designed rather than a collection of individual production elements.

The installation also had to be delivered within an existing premium venue featuring eight-metre columns and complex overhead conditions. Safe rigging, accurate scanning and close coordination with lighting designers and project supervisors were essential to protect the artwork, maintain the architectural integrity of the space and achieve the intended creative vision.

The Solution

Evolution carried out a comprehensive ceiling scan to support the safe and precise rigging of artwork and artificial track lighting, working with FARO Studio and under the supervision of VCA Projects, the approach provided the technical confidence required to integrate suspended elements within the existing venue structure.

A custom central bar became the focal point of the social environment, supported by bespoke comfort furniture designed to encourage dining, conversation and evening interaction. The layout allowed the space to transition naturally between hospitality, cultural engagement and entertainment.

The visual identity of Pharmacy was extended throughout the venue through a life-sized medical display cabinet, transparent printed vinyl applied to the glazing and wallpaper wrapping across the eight-metre circular columns. These interventions transformed the existing architecture into an active part of the installation rather than a backdrop.

A miniature DNA molecule fabricated in Styrofoam created a suspended centrepiece above the guest environment, reinforcing the medical and scientific references that defined Pharmacy while adding a distinctive visual feature to the space.

Delivery Highlights

• Two-day Prada Mode cultural and hospitality programme at ICD Brookfield Place.
• Comprehensive ceiling scan supporting artwork and track-light rigging.
• Custom-built central bar and bespoke comfort furniture.
• Life-sized medical display cabinet interpreting the Pharmacy concept.
• Printed transparent vinyl and specialist wallpaper across the venue architecture.
• Suspended miniature DNA molecule installation.
• Coordination with Kennedy London, FARO Studio and VCA Projects.

Outcome

The venue was transformed into a fully realised edition of Pharmacy, where the bar, furniture, medical references and suspended installation worked together as part of one cohesive environment. Guests experienced Prada Mode as a cultural and social setting rather than a traditional event space with artwork added around it.

The success of the environment came from the integration of creative intent and production detail. Detailed scenic craftsmanship allowed a complex artistic concept to function naturally across dining, discussion and evening programming while preserving the distinctive visual identity of the installation.

Project Ecosystem

Client:

Kennedy London

Evolution Events: Supported programme coordination, venue integration and delivery alignment with Kennedy London and the wider Prada Mode schedule.

Evolution Scenic: Led the scenic realisation, ceiling survey, central bar, medical cabinet, column treatments, window graphics and DNA installation.

Evolution Furniture: Delivered the confirmed bespoke comfort-furniture package supporting dining and conversation.

Evolution Technical: Supported the confirmed artwork-rigging and artificial track-lighting integration within the venue environment.

Atlantis The Royal marked its global reveal on Palm Jumeirah from 20 to 22 January 2023. Looking Glass Events appointed Evolution to design and build a focused package of custom environments supporting the celebration.

The scope was not a single stage treatment. It involved three different expressions of the guest experience: a sculptural DJ setting, a recognisable branded photo moment and a premium VIP departure lounge for guests travelling to the main show.

Evolution approached the elements as a family of carefully finished interventions, each designed for a different audience behaviour while matching the sophistication expected of the hotel launch.

The Challenge

Every feature would be experienced at close range by high-profile guests. Engineering, finish quality and brand accuracy therefore needed to remain equally strong, particularly where the scenic treatment also performed a functional role.

The main DJ booth required a custom leaf shading structure, the 818 Tequila logo needed to work as an immediate photographic landmark, and the VIP Sailing Club had to balance comfort, circulation and a sense of occasion before guests transferred to the main programme.

The Solution

Evolution engineered and fabricated the DJ booth as a complete scenic object, integrating the custom leaf canopy so shelter, silhouette and performance position read as one design.

A life-size 818 Tequila logo created a clear social and photographic focal point. Its scale and finish allowed the sponsor identity to register immediately without relying on a conventional branded wall.

The VIP Sailing Club was designed and furnished as a refined hospitality environment. Layout, furniture and branded detailing supported the transition from private guest arrival to onward transport for the show.

Production planning connected the three settings through one fabrication and installation programme, protecting consistency of finish even though each element served a different function.

Delivery Highlights

• Grand Reveal programme delivered from 20 to 22 January 2023.
• Custom main DJ booth with an engineered leaf shading structure.
• Life-size 818 Tequila logo created as a photo opportunity.
• Design and furnishing of the VIP Sailing Club.
• Premium guest environment supporting transport to the main show.
• Integrated scenic fabrication and installation across the launch settings.

Outcome

The three environments gave the reveal a sequence of memorable guest touchpoints rather than one repeated visual treatment. Music, sponsor engagement and VIP hospitality each had a setting designed around its purpose.

The scenic work supported the grandeur of the wider launch through precision and restraint, adding distinctive moments without competing with the hotel or main performance.

Project Ecosystem

Client:

Looking Glass Events

Evolution Events: Led client coordination, guest-environment planning, installation programming and delivery across the three launch settings.

Evolution Scenic: Designed, engineered and fabricated the DJ booth, leaf canopy, life-size sponsor logo and branded VIP environment.

Evolution Furniture: Provided and coordinated the confirmed furnishings for the VIP Sailing Club hospitality setting.

Kennedy London engaged Evolution to deliver scenic fabrication and installation for the Forever Valentino exhibition at M7 Doha in 2022.

The exhibition celebrated Valentino’s history through the relationship between the fashion house, Rome and the designer’s career. Evolution’s role was to translate supplied creative concepts into technically resolved, transportable and exhibition-ready scenic environments.

The physical response needed to carry the scale and romance of Roman references while meeting the precision, finish and durability expected of an international fashion exhibition.

The Challenge

Architectural and sculptural concepts created for an exhibition are not automatically buildable. Each element required fabrication drawings, technical calculations, structural development and careful material selection before it could be produced safely.

The work was fabricated in the UAE and shipped to Qatar. Packing, transport and reinstallation therefore had to be considered within the engineering process so the completed scenic features would arrive with their finish and geometry protected.

The Solution

Evolution developed detailed fabrication drawings and technical calculations for the exhibition package, creating a controlled route from supplied design intent into construction and installation.

A representation of Rome’s Colosseum formed a principal centrepiece, combining structural stability with a contemporary exhibition finish. A recreated statue provided another sculptural focal point, while additional displays referenced significant moments in Valentino’s history.

Metalwork, timber framing and specialised fabrics were selected to create varied textures and forms suited to the exhibition’s meeting of modern presentation and historical reference.

Evolution developed a coordinated cross-border delivery approach, managing fabrication in the UAE, international logistics and onsite installation in Qatar. Through detailed preparation and controlled reassembly, each component was delivered with its intended finish, alignment and visual quality preserved

Delivery Highlights

• Scenic fabrication and installation for Forever Valentino at M7 Doha.
• Complete fabrication drawings and technical calculations.
• Large-scale representation of Rome’s Colosseum.
• Recreated sculptural statue as an exhibition centrepiece.
• Additional scenic displays referencing Valentino’s history.
• Metal, timber framing and specialised fabric construction.
• Fabrication in the UAE and cross-border shipping to Qatar.

Outcome

The completed scenic package gave the exhibition an architectural and sculptural framework capable of carrying Valentino’s relationship with Rome and its own fashion heritage.

Visitors encountered an environment in which historic references were not confined to graphics or text. They were built into the scale, texture and physical form of the exhibition itself.

Project Ecosystem

Client:

Kennedy London

Evolution Events: Led Kennedy London coordination, cross-border logistics, installation planning and delivery integration at M7 Doha.

Evolution Scenic: Delivered the fabrication drawings, calculations, Colosseum, sculptural displays, specialist finishes, shipping preparation and onsite installation.

For Dubai Summer Surprises 2025, Evolution partnered with Energie Entertainment on Gahwa Beats, a series delivered across ToDA, Sky Views Observatory, Dubai Mall Ice Rink, Roxy Cinemas Jumeirah and Deep Dive Dubai.

The format brought coffee culture and live music together in venues with very different identities. The design therefore needed to be compact, recognisable and operationally flexible enough to travel while still creating a strong focal point at every location.

Evolution developed a small family of functional brand objects: two coffee counters, a dedicated DJ counter and a photo-opportunity booth, each capable of supporting service, entertainment and audience engagement.

The Challenge

As the series spanned multiple venues, the experience needed to be adaptable rather than dependent on a single fixed environment. Each element had to perform consistently across immersive theatres, observation decks, ice rinks and diving venues, with every location presenting its own access requirements and operational considerations

The branded pieces also had to function under live use. Coffee service, DJ equipment and guest photography placed practical demands on surfaces, storage, cable management and sightlines.

The Solution

Evolution fabricated three custom counters with a shared visual language: two designed for coffee service and one engineered around the DJ setup. Applied event branding made the pieces immediately recognisable as part of Dubai Summer Surprises.

The counters were designed as working infrastructure and audience-facing scenery at the same time. Their proportions, finishes and branding allowed service teams and performers to operate efficiently while giving guests a clear place to gather.

A dedicated photo-opportunity booth added a participatory touchpoint, extending the activation beyond consumption and entertainment into shareable guest interaction.

Professional DJ deck hire completed the system, linking the scenic treatment with the technical requirements of the music programme across all five venues.

Delivery Highlights

• Gahwa Beats series delivered across five Dubai locations.
• Two custom counters fabricated for coffee service.
• One custom counter designed to house the DJ setup.
• Branded photo-opportunity booth for guest engagement.
• Applied Dubai Summer Surprises branding across all elements.
• Full professional DJ deck hire and technical support.

Outcome

Gahwa Beats gained a recognisable physical identity that could travel between dramatically different venues without losing its function or character. Coffee, music and photography were brought together through a concise set of branded elements.

The activation succeeded through portability and precision: each piece did practical work while also creating the visual centre around which the audience experience formed.

Project Ecosystem

Client:

Dubai Economy and Tourism - in partnership with Energie Entertainment

Evolution Events: Led delivery coordination with Energie Entertainment, brand application, multi-venue planning and activation support.

Evolution Scenic: Fabricated the two coffee counters, DJ counter and branded photo-opportunity booth.

Evolution Technical: Provided the professional DJ deck and associated technical support for the music programme.

In collaboration with MCM Creative Global, Evolution delivered HSBC's Circle of Excellence 2023 at the Museum of the Future. The event combined an exhibition area, sponsor stands, conference content, a VIP lounge with virtual reality and an executive networking environment.

The strategic challenge was to create variety without losing HSBC's identity or sustainability commitments. Each setting needed a distinct role in the attendee journey, but the materials, visual language and level of finish had to remain coherent throughout.

Evolution used scenic, technical and furniture solutions to build one event ecosystem in which learning, sponsorship, immersive engagement and senior networking could operate side by side.

The Challenge

The Museum of the Future already carries a powerful architectural identity. Temporary event environments needed enough presence to guide and support guests without competing with the venue or appearing disconnected from it.

HSBC's brand requirements and sustainability objectives also needed to influence practical production decisions. Sponsor visibility, conference functionality, executive comfort and the VR activation all had to be delivered through a controlled material and design approach.

The Solution

Evolution designed and built exhibition and activation spaces in line with HSBC's brand guidelines, creating a consistent framework for sponsors and programme content. Scenic form and graphic treatment gave each area clarity while retaining a unified event identity.

Sustainable materials were used across scenic, technical and furniture elements, making environmental responsibility part of the physical response rather than an explanatory message added to the event.

The VIP environment combined an immersive VR experience with a comfortable executive networking lounge. Technology and furniture were planned together so the digital activation could create interest without undermining the hospitality and conversational function of the space.

Sponsor stands and conference areas balanced operational requirements with the same visual and material standards. Dedicated project management coordinated these environments through installation and live delivery at the landmark venue.

Delivery Highlights

• HSBC Circle of Excellence delivered with MCM Creative Global.
• Event hosted at Dubai's Museum of the Future.
• Exhibition area, sponsor stands and conference environment.
• VIP lounge featuring an immersive VR experience.
• Executive networking lounge with tailored furniture.
• Scenic, technical and furniture elements using sustainable materials.
• Brand-compliant production and onsite event management.

Outcome

Circle of Excellence gave attendees a varied journey through formal content, sponsor engagement, immersive technology and senior networking while maintaining one recognisable HSBC environment.

Sustainability was expressed through the way the event was built and furnished, allowing the experience to reflect the client's values without sacrificing quality, comfort or visual clarity.

For Sole DXB 2019, Jack Morton Worldwide commissioned Evolution to design and construct a triple-deck Adidas pavilion within Dubai Design District.

The creative language drew on the gritty architecture of the London Underground. Rather than applying an urban graphic treatment to a conventional stand, the structure itself became the brand experience through layered levels, structural rhythm and integrated retail display.

A second-level VIP viewing deck extended the purpose beyond product presentation, giving invited guests a premium relationship with the festival’s main stage and making the pavilion part of the wider event experience.

The Challenge

The design needed to achieve the visual density of an underground transport environment while operating as a functional retail, hospitality and viewing structure across three levels.

Because the pavilion carried guests above ground level, structural performance and approval were central to the concept. The experience could only open if its immersive design was supported by a robust engineering solution and Municipality compliance.

The Solution

Evolution designed and built the structure using an innovative TSG hybrid system, creating the industrial geometry and layered architecture required for the London Underground-inspired environment.

Retail displays were integrated directly into the pavilion so products appeared within the spatial story rather than inside a separate merchandising zone.

The upper VIP viewing deck was positioned to create a premium outlook towards the Sole DXB main stage. This gave the stand a role beyond retail and encouraged guests to remain within the Adidas environment during the live festival programme.

A detailed STAAD structural analysis was completed to secure Municipality approval, aligning the visual ambition with the safety and compliance requirements of the three-level temporary structure.

Delivery Highlights

• Triple-deck Adidas pavilion at Sole DXB 2019.
• Creative direction inspired by the London Underground.
• Innovative TSG hybrid structural system.
• Integrated retail displays and urban architectural details.
• Second-level VIP viewing deck facing the festival main stage.
• Detailed STAAD analysis supporting Municipality approval.
• Complete design, construction and compliant event installation.

Outcome

The pavilion gave Adidas a visible architectural presence within Sole DXB. Visitors could browse product, explore the layered environment and experience the festival from an elevated brand-owned viewpoint.

The immersive quality came from the building itself: structural design, retail function and hospitality were combined into one recognisable urban experience rather than added as separate stand features.

Project Ecosystem

Client:

Jack Morton Worldwide

Evolution Events: Led client coordination, festival-site planning, approval management and delivery integration with Jack Morton Worldwide.

Evolution Scenic: Engineered and constructed the triple-deck pavilion, integrated retail displays and VIP viewing structure.

Additional Project Support:

Evolution Furniture - Evolution Site Services - Evolution Technical