At the World Government Summit from 13 to 15 February 2023, the UAE Food Bank launched a new strategy focused on reducing food waste and expanding its global impact. Evolution was appointed to design and deliver an interactive stand at Madinat Jumeirah.

The challenge was fundamentally editorial: strategic pillars, past achievements and future goals needed to become understandable within the brief attention span of a summit visitor.

Evolution organised the experience around two symbolic Doors of the Future, allowing the stand to communicate progress and ambition through a physical journey rather than a dense information display.

The Challenge

The stand needed to attract attention within the World Government Summit while treating food waste and humanitarian impact with appropriate seriousness. Visitors had to understand the core story quickly, but also have a reason to pause and engage more deeply.

The experience also needed to move beyond awareness. Donation and volunteering opportunities had to be integrated naturally so the strategy could lead directly into personal action.

The Solution

Evolution designed and built two principal installations. The Food Industry Door represented progress in reducing waste across food and manufacturing sectors, while the Global Door expressed the ambition to broaden the organisation's reach internationally.

These symbolic structures gave the strategy a memorable spatial form and created a clear route through the stand. Their meaning could be understood visually, then expanded through supporting content.

A central screen presented future plans and enabled visitors to explore ways to donate or volunteer. The interactive layer converted the stand from a statement about the UAE Food Bank into a point of direct engagement with its mission.

Modern materials, technology and graphic storytelling were integrated into one visual narrative, keeping the organisation's achievements, strategic direction and call to action connected throughout the visitor experience.

Delivery Highlights

• Strategy launch at the World Government Summit, 13-15 February 2023.
• Interactive stand at Madinat Jumeirah.
• Food Industry Door representing waste-reduction achievements.
• Global Door expressing international ambition.
• Central screen presenting future plans.
• Interactive donation and volunteering opportunities.
• Integrated spatial, graphic and digital storytelling.

Outcome

The stand turned an organisational strategy into a sequence visitors could see, enter and act upon. The two doors clarified the relationship between proven impact and future ambition, while the central screen connected that story to donation and volunteering.

Within a content-dense summit, the UAE Food Bank gained a focal experience that made its mission accessible without reducing its complexity.

Project Ecosystem

Client:

UAE Food Bank

Evolution Events: Led the strategic interpretation, visitor journey, content planning, interactive engagement and overall stand delivery.

Evolution Scenic: Designed and fabricated the stand, Food Industry Door, Global Door and integrated branded environment.

Evolution Technical: Delivered the central screen and digital interaction supporting donations, volunteering and future-plan content.

Additional Project Support:

Evolution Furniture - Evolution Scenic

ADIPEC 2022 brought more than 160,000 participants from 164 countries to Abu Dhabi, with over 2,200 exhibiting companies and 28 international country pavilions represented across the event.

Within the Smart Manufacturing Zone, Evolution was entrusted with designing and producing the ADNOC stand. The creative opportunity was to make several complex areas of innovation feel related, accessible and clearly connected to ADNOC’s wider leadership in the energy sector.

The stand was organised around four focus areas: Offshore and Marine, Digitalisation in Energy, Smart Manufacturing and Decarbonisation. Each required its own content space, while the full environment needed to read as one coherent ADNOC experience.

The Challenge

Energy and industrial innovation can become difficult to navigate when every subject relies on technical language, screens and demonstration content. The stand needed a strong visual hierarchy capable of helping a diverse international audience understand where to begin and what each zone represented.

The design also had to comply with ADIPEC exhibition guidelines and draw selected inspiration from ADNOC’s earlier Make it in the Emirates Forum stand, while establishing a distinct presence appropriate to the scale of the world’s largest energy gathering.

The Solution

Evolution developed dedicated zones for Offshore and Marine, Digitalisation in Energy, Smart Manufacturing and Decarbonisation. The spatial separation gave each topic clarity, while recurring materials, brand cues and architectural features maintained continuity across the stand.

Advanced audio, video and lighting systems supported presentations and interactive content throughout the environment. Technology was integrated into the stand architecture so digital information and live explanation remained part of the visitor journey rather than appearing as equipment added after the design.

Presentation tools and interactive applications gave visitors several ways to engage with ADNOC’s work. The combination of structured content zones and responsive media helped translate industrial subject matter into a more direct exhibition experience.

Central coordination of design, fabrication and technical integration ensured that the stand’s physical and digital elements opened as one complete platform for ADNOC.

Delivery Highlights

• ADNOC exhibition stand within ADIPEC’s Smart Manufacturing Zone.
• Four dedicated content areas covering Offshore and Marine, Digitalisation, Smart Manufacturing and Decarbonisation.
• Design informed by ADNOC’s established exhibition language and ADIPEC requirements.
• Integrated audio, video and lighting systems.
• Interactive applications and presentation tools for an international audience.
• Complete stand design, production and onsite delivery.

Outcome

The stand gave ADNOC a clear structure for presenting innovation across several technical disciplines. Visitors could move between focused subjects while retaining a consistent understanding of the organisation’s role in smart manufacturing and energy transformation.

Physical design and digital engagement worked together to make a complex industrial story more legible within the scale and intensity of ADIPEC.

Project Ecosystem

Client:

ADNOC

Evolution Events: Led exhibition strategy, stakeholder coordination, content-zone planning, project management and onsite delivery.

Evolution Scenic: Designed and fabricated the stand architecture, dedicated content zones and branded physical environment.

Evolution Technical: Delivered the confirmed AVL, presentation systems and interactive-technology integration across the stand.

Additional Project Support:

Evolution Furniture