Kennedy London engaged Evolution to deliver scenic fabrication and installation for the Forever Valentino exhibition at M7 Doha in 2022.

The exhibition celebrated Valentino’s history through the relationship between the fashion house, Rome and the designer’s career. Evolution’s role was to translate supplied creative concepts into technically resolved, transportable and exhibition-ready scenic environments.

The physical response needed to carry the scale and romance of Roman references while meeting the precision, finish and durability expected of an international fashion exhibition.

The Challenge

Architectural and sculptural concepts created for an exhibition are not automatically buildable. Each element required fabrication drawings, technical calculations, structural development and careful material selection before it could be produced safely.

The work was fabricated in the UAE and shipped to Qatar. Packing, transport and reinstallation therefore had to be considered within the engineering process so the completed scenic features would arrive with their finish and geometry protected.

The Solution

Evolution developed detailed fabrication drawings and technical calculations for the exhibition package, creating a controlled route from supplied design intent into construction and installation.

A representation of Rome’s Colosseum formed a principal centrepiece, combining structural stability with a contemporary exhibition finish. A recreated statue provided another sculptural focal point, while additional displays referenced significant moments in Valentino’s history.

Metalwork, timber framing and specialised fabrics were selected to create varied textures and forms suited to the exhibition’s meeting of modern presentation and historical reference.

Evolution developed a coordinated cross-border delivery approach, managing fabrication in the UAE, international logistics and onsite installation in Qatar. Through detailed preparation and controlled reassembly, each component was delivered with its intended finish, alignment and visual quality preserved

Delivery Highlights

• Scenic fabrication and installation for Forever Valentino at M7 Doha.
• Complete fabrication drawings and technical calculations.
• Large-scale representation of Rome’s Colosseum.
• Recreated sculptural statue as an exhibition centrepiece.
• Additional scenic displays referencing Valentino’s history.
• Metal, timber framing and specialised fabric construction.
• Fabrication in the UAE and cross-border shipping to Qatar.

Outcome

The completed scenic package gave the exhibition an architectural and sculptural framework capable of carrying Valentino’s relationship with Rome and its own fashion heritage.

Visitors encountered an environment in which historic references were not confined to graphics or text. They were built into the scale, texture and physical form of the exhibition itself.

Project Ecosystem

Client:

Kennedy London

Evolution Events: Led Kennedy London coordination, cross-border logistics, installation planning and delivery integration at M7 Doha.

Evolution Scenic: Delivered the fabrication drawings, calculations, Colosseum, sculptural displays, specialist finishes, shipping preparation and onsite installation.

The Government of Dubai Media Office launched For the Love of Horses as a private celebration of His Highness Sheikh Mohammed bin Rashid Al Maktoum's connection with horses. The bilingual publication brought together 18 poems in English and Arabic, and the event welcomed 150 high-profile guests, including international visitors attending the World Cup.

The creative response began with the book itself. Rather than surrounding the launch with unrelated decoration, Evolution used its pages, typography, artwork and restrained palette of cement grey, off-white and black to shape the complete guest environment.

The result was conceived as a gallery through which poetry, art and equestrian culture could be encountered at an intimate and considered pace.

The Challenge

A literary launch needs to create a sense of occasion without distracting from the work being introduced. The poems had to be legible in both languages, the associated artwork needed appropriate space, and the environment had to feel elegant enough for a senior international audience.

Scenic design, branding and furniture also needed to translate the physical qualities of the publication into a live setting, ensuring that the event felt like an extension of the book rather than a conventional reception.

The Solution

Evolution designed a bespoke gallery installation based on the pages of the book. Selected poems were presented in Arabic and English, allowing guests to move through the written work spatially and experience the collection before or alongside the formal launch moments.

A large mock-up of the book cover and coordinated signage established a clear identity, while scenic proportions and material finishes reflected the publication's quiet, sophisticated aesthetic. The installation created an editorial rhythm, moving guests from cover to content and then into the associated artwork.

Furniture was curated in cement grey, off-white and black to maintain the same visual discipline across seating and hospitality. Evolution also coordinated with three Emirati artists whose pieces appeared in the book, giving the launch an additional layer of cultural and artistic context.

Delivery Highlights

• Private bilingual book launch for 150 high-profile guests.
• Gallery installation designed as pages from the publication.
• Selected poems displayed in English and Arabic.
• Mock book cover, signage and coordinated scenic branding.
• Furniture curated in cement grey, off-white and black.
• Coordination with three Emirati artists featured in the book.
• Integrated event management, production and logistics.

Outcome

The launch allowed guests to enter the world of the publication rather than simply receive it. Poems, artwork, furniture and scenic form worked together to create a calm and culturally resonant gallery experience.

By drawing directly from the book's visual and literary language, the event honoured its subject with refinement and gave the collection a memorable physical expression.

Project Ecosystem

Client:

The Government of Dubai Media Office

Evolution Events: Led the creative interpretation, artist coordination, guest experience, logistics and overall event management.

Evolution Scenic: Fabricated the signage and branded scenic environment.

Evolution Furniture: Curated and supplied the grey, off-white and black furniture package aligned with the publication.

The FoodTech Challenge, launched under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, is a joint initiative of the UAE Ministry of Climate Change and Environment and Tamkeen. Its 2023 edition brought 12 finalist teams to ADNEC during Abu Dhabi Sustainability Week.

Those teams had been selected from 667 submissions across 79 countries. The event therefore needed to do more than display their ideas: it had to give finalists a complete progression through learning, peer connection, public presentation and recognition.

Evolution designed and managed the experience as a finalist journey, connecting a custom innovation showcase with field visits, hospitality, elevator pitches and a high-profile grand finale.

The Challenge

The finalists represented different technologies, markets and stages of development. The exhibition needed to give each innovation enough clarity while maintaining a shared identity for the challenge as a global platform.

The live programme also extended beyond ADNEC. Farm visits, lunches and dinners needed to contribute to the same experience as the formal pitches and awards, requiring consistent coordination across learning, networking and competition.

The Solution

Evolution designed and built a custom exhibition stand that gave the twelve teams a professional setting in which to present their food-technology solutions. The environment created a common visual framework while keeping individual innovations visible and accessible to visitors.

Field trips to Al Foah Farm connected the programme to local agricultural practice, giving participants a practical reference point beyond the exhibition floor. Networking lunches and dinners then created time for teams, partners and stakeholders to develop relationships outside the formal judging process.

The grand finale shifted the experience into performance and recognition. Elevator pitches gave each finalist a concentrated presentation moment, followed by an awards ceremony that brought the competitive journey to a clear conclusion.

Evolution coordinated design, logistics, hospitality, programme and full photo and video coverage, preserving the connection between the teams' arrival, development, public story and final recognition.

Delivery Highlights

• FoodTech Challenge hosted at ADNEC during Abu Dhabi Sustainability Week.
• Twelve finalist teams selected from 667 submissions across 79 countries.
• Custom exhibition stand showcasing finalist technologies.
• Field trips to Al Foah Farm.
• Networking lunches and dinners.
• Grand finale featuring elevator pitches and awards.
• Full photo and video coverage of the programme.

Outcome

The event gave the twelve finalists more than a stand and a pitch slot. They moved through a connected programme of practical learning, public presentation, relationship building and recognition, allowing the challenge to support both ideas and the people developing them.

By the grand finale, the audience understood the scale of the global search as well as the individuality of the selected solutions, giving the awards greater context and significance.

Project Ecosystem

Client:

UAE Ministry of Climate Change and Environment and Tamkeen

Evolution Events: Led the finalist journey, programme, field visits, networking hospitality, pitch and awards production, media coverage, logistics and live management.

Evolution Scenic: Designed and fabricated the custom exhibition stand and finalist showcase environment.

Additional Project Support:

Evolution Furniture - Evolution Technical

At the World Government Summit from 13 to 15 February 2023, the UAE Food Bank launched a new strategy focused on reducing food waste and expanding its global impact. Evolution was appointed to design and deliver an interactive stand at Madinat Jumeirah.

The challenge was fundamentally editorial: strategic pillars, past achievements and future goals needed to become understandable within the brief attention span of a summit visitor.

Evolution organised the experience around two symbolic Doors of the Future, allowing the stand to communicate progress and ambition through a physical journey rather than a dense information display.

The Challenge

The stand needed to attract attention within the World Government Summit while treating food waste and humanitarian impact with appropriate seriousness. Visitors had to understand the core story quickly, but also have a reason to pause and engage more deeply.

The experience also needed to move beyond awareness. Donation and volunteering opportunities had to be integrated naturally so the strategy could lead directly into personal action.

The Solution

Evolution designed and built two principal installations. The Food Industry Door represented progress in reducing waste across food and manufacturing sectors, while the Global Door expressed the ambition to broaden the organisation's reach internationally.

These symbolic structures gave the strategy a memorable spatial form and created a clear route through the stand. Their meaning could be understood visually, then expanded through supporting content.

A central screen presented future plans and enabled visitors to explore ways to donate or volunteer. The interactive layer converted the stand from a statement about the UAE Food Bank into a point of direct engagement with its mission.

Modern materials, technology and graphic storytelling were integrated into one visual narrative, keeping the organisation's achievements, strategic direction and call to action connected throughout the visitor experience.

Delivery Highlights

• Strategy launch at the World Government Summit, 13-15 February 2023.
• Interactive stand at Madinat Jumeirah.
• Food Industry Door representing waste-reduction achievements.
• Global Door expressing international ambition.
• Central screen presenting future plans.
• Interactive donation and volunteering opportunities.
• Integrated spatial, graphic and digital storytelling.

Outcome

The stand turned an organisational strategy into a sequence visitors could see, enter and act upon. The two doors clarified the relationship between proven impact and future ambition, while the central screen connected that story to donation and volunteering.

Within a content-dense summit, the UAE Food Bank gained a focal experience that made its mission accessible without reducing its complexity.

Project Ecosystem

Client:

UAE Food Bank

Evolution Events: Led the strategic interpretation, visitor journey, content planning, interactive engagement and overall stand delivery.

Evolution Scenic: Designed and fabricated the stand, Food Industry Door, Global Door and integrated branded environment.

Evolution Technical: Delivered the central screen and digital interaction supporting donations, volunteering and future-plan content.

Additional Project Support:

Evolution Furniture - Evolution Scenic

Evolution Events partnered with Fertiglobe to deliver its 2025 Capital Markets Day at the Abu Dhabi Energy Centre. The brief called for a professional investor environment that could communicate the company's progress, initiatives and long-term direction with clarity.

The event was organised as a journey from exploration into presentation. Before entering the ballroom, investors encountered Fertiglobe's story through a customised pre-function installation; inside, the focus shifted to management-led content and structured financial communication.

This sequence gave the brand more than one way to communicate, allowing attendees to explore information independently before engaging with the formal programme.

The Challenge

Capital-markets audiences expect information to be accurate, accessible and efficiently presented. The environment needed to support detailed corporate content without becoming visually dense or overly promotional.

The pre-function space had to create a strong first impression while communicating six key elements of the Fertiglobe story. Digital interaction, infographics and physical branding needed to work together as one information experience.

Inside the Al Gurm Ballroom, the presentation setting required a more disciplined tone, with clear sightlines, professional branding and furniture planned around management delivery and investor attention.

The Solution

Evolution designed and built a customised pre-function structure organised around Fertiglobe's six key elements.

Branded panels and infographics provided an immediate overview, while digital screens and an interactive LED touchscreen allowed investors to move deeper into milestones, initiatives and long-term vision at their own pace.

The structure transformed arrival into an editorial experience rather than a waiting area. Information was layered across physical and digital formats, giving attendees different entry points according to their interest and available time.

Inside the Al Gurm Ballroom, tailored branding and a clear spatial layout supported management-led presentations. Furniture and floor planning balanced comfort, atmosphere and direct visual focus on the content.

Evolution coordinated concept, fabrication, technical integration, furniture and installation so the exploratory pre-function environment and formal ballroom programme felt like two stages of the same investor journey.

Delivery Highlights

• Capital Markets Day delivered at Abu Dhabi Energy Centre.
• Custom pre-function structure communicating six key Fertiglobe elements.
• Branded panels, infographics and digital screens.
• Interactive LED touchscreen presenting milestones, initiatives and long-term vision.
• Tailored branding for management-led presentations in Al Gurm Ballroom.
• Considered furniture selection and audience floor planning.
• Integrated concept, production and onsite installation.

Outcome

The event gave investors a clear progression from self-directed exploration into formal management communication. The pre-function environment introduced Fertiglobe's story in layers, while the ballroom converted that context into a focused presentation experience.

By separating discovery from delivery without disconnecting them, the event made complex corporate information easier to absorb and gave the company's long-term vision a confident physical expression.

Project Ecosystem

Client:

Fertiglobe

Evolution Events: Led the investor-journey concept, content-environment planning, project management, installation and live-event delivery.

Evolution Scenic: Designed and fabricated the customised pre-function structure, branded panels, infographic features and ballroom branding.

Evolution Technical: Integrated digital screens, the interactive LED touchscreen and presentation technology.

Evolution Furniture: Provided the ballroom furniture package and supported the audience floor-plan requirements.

EY appointed Evolution to design and deliver its exhibition stand for COP28 at Expo City Dubai. The environment needed to communicate environmental responsibility through its construction as well as through the content presented within it.

The strategic response was to make sustainability visible at two levels. Modular, recyclable components reduced material waste, while an immersive room used content, screens and spatial audio to communicate the subject emotionally to visitors.

This gave EY a stand that could demonstrate responsible delivery rather than simply display messages about it.

The Challenge

A sustainability-led stand must withstand close scrutiny. Material choices, construction methods and end-of-event planning all needed to support the environmental claim, while the finished environment still had to meet the design and functional expectations of a major international conference.

The project was also delivered within a tight timeframe and under Expo City access controls during COP28. Logistics, permits, technical programming and physical construction had to progress in parallel without weakening the recyclable design approach.

The Solution

Evolution developed the concept around a fully recyclable stand built from modular components. Materials were selected with reuse or recycling after the event in mind, reducing dependence on one-use scenic construction.

An immersive room became the principal storytelling environment. Multiple screens carried environmental content controlled through Ventuz, while L-Acoustics audio created a spatial layer that intensified the relationship between image, sound and message.

Digital signage and presentation screens were integrated throughout the stand, giving formal speeches, information and everyday visitor interaction a consistent visual framework.

Lighting was designed for the stand perimeter and main speech area, with ambient audio supporting the wider environment. Evolution also managed logistics and the permit process required for access to Expo City during COP28.

Delivery Highlights

• Fully recyclable and eco-conscious exhibition concept for EY at COP28.
• Modular construction developed to minimise waste.
• Sustainable materials planned for reuse or recycling after the event.
• Immersive room with multiple screens and Ventuz-controlled content.
• L-Acoustics audio supporting environmental storytelling.
• Integrated digital signage, presentation screens and speech-area lighting.
• Expo City logistics and access-permit management.

Outcome

The stand expressed EY’s environmental commitment through both message and method. Visitors encountered sustainability in the material logic of the build and in the immersive content presented inside it.

The modular environment created a professional COP28 presence without treating circularity as a compromise, while the immersive room gave the climate narrative a more memorable emotional register.

Project Ecosystem

Client:

PROUD ROBINSON

Evolution Events: Led concept development, sustainability planning, Expo coordination, permit management, logistics and live delivery.

Evolution Scenic: Built the recyclable modular stand, immersive room and integrated physical presentation environment.

Evolution Technical: Delivered the confirmed screens, Ventuz content control, L-Acoustics audio, digital signage and lighting systems.

Additional Project Support:

Evolution Furniture