E1 is the world’s first electric race-boat championship, created to combine competitive on-water racing with cleaner technologies and a greater awareness of coastal environments.

For the Jeddah leg, STAMINA Productions appointed Evolution to oversee project management and deliver a turnkey production package spanning AVL, site services and FF&E.

The strategic requirement was coherence. Technical systems, guest environments and waterfront infrastructure needed to operate as one connected experience, ensuring the championship’s focus on innovation was reflected through the precision, quality and delivery of the live event.

The Challenge

Waterfront sporting events distribute production requirements across large, exposed environments. Audio, video, lighting, power, cabling and guest facilities must remain reliable while supporting clear movement between race operations, hospitality areas and spectator zones.

The event also involved several stakeholder groups, including E1, MOS and SWSDF. Their technical, logistical and operational requirements needed to be aligned early, ensuring different systems could integrate effectively without creating operational conflicts or late changes across the venue.

The Solution

Waterfront sporting events require production systems to operate across large, exposed environments where technical reliability and guest experience must be managed together. Audio, video, lighting, power, cabling and guest facilities needed to remain consistent while supporting the movement of race operations, hospitality areas and spectator zones.

The event also involved several stakeholder groups, including E1, MOS and SWSDF, each with specific technical, logistical and operational requirements. These elements needed to be coordinated early to ensure systems integrated effectively, responsibilities remained clear and the waterfront environment could operate as one unified event space.

Delivery Highlights

• Turnkey production support for the Jeddah leg of the E1 championship.
• Integrated audio, video and lighting systems.
• Confirmed power distribution, cabling and infrastructure management.
• Design, supply and installation of FF&E.
• Coordination with E1, MOS and SWSDF stakeholders.
• Central alignment of technical, logistical and operational requirements.

Outcome

The championship received a unified production environment capable of supporting racing operations, hospitality and stakeholder activity along the waterfront. Guests experienced one consistent event setting, where technical delivery, guest facilities and spatial design worked together rather than appearing as separate elements.

The coordinated approach supported E1’s innovation-led positioning by creating an event environment that felt precise, functional and contemporary, reflecting the character of the electric racing programme.

Project Ecosystem

Client:

Ministry of Sport / Saudi Water Sports and Diving Federation / E1

Evolution Events: Led project management in partnership with Stamina, stakeholder alignment, production planning, logistics and live delivery for the Jeddah event.

Evolution Technical: Delivered the confirmed audio, video and lighting systems supporting the championship environment.

Evolution Furniture: Designed, supplied and installed the confirmed FF&E package for guest, hospitality and operational spaces.

Evolution Site Services: Delivered the confirmed power distribution, cabling and infrastructure management across the waterfront site.

For Dubai Summer Surprises 2025, Evolution partnered with Energie Entertainment on Gahwa Beats, a series delivered across ToDA, Sky Views Observatory, Dubai Mall Ice Rink, Roxy Cinemas Jumeirah and Deep Dive Dubai.

The format brought coffee culture and live music together in venues with very different identities. The design therefore needed to be compact, recognisable and operationally flexible enough to travel while still creating a strong focal point at every location.

Evolution developed a small family of functional brand objects: two coffee counters, a dedicated DJ counter and a photo-opportunity booth, each capable of supporting service, entertainment and audience engagement.

The Challenge

As the series spanned multiple venues, the experience needed to be adaptable rather than dependent on a single fixed environment. Each element had to perform consistently across immersive theatres, observation decks, ice rinks and diving venues, with every location presenting its own access requirements and operational considerations

The branded pieces also had to function under live use. Coffee service, DJ equipment and guest photography placed practical demands on surfaces, storage, cable management and sightlines.

The Solution

Evolution fabricated three custom counters with a shared visual language: two designed for coffee service and one engineered around the DJ setup. Applied event branding made the pieces immediately recognisable as part of Dubai Summer Surprises.

The counters were designed as working infrastructure and audience-facing scenery at the same time. Their proportions, finishes and branding allowed service teams and performers to operate efficiently while giving guests a clear place to gather.

A dedicated photo-opportunity booth added a participatory touchpoint, extending the activation beyond consumption and entertainment into shareable guest interaction.

Professional DJ deck hire completed the system, linking the scenic treatment with the technical requirements of the music programme across all five venues.

Delivery Highlights

• Gahwa Beats series delivered across five Dubai locations.
• Two custom counters fabricated for coffee service.
• One custom counter designed to house the DJ setup.
• Branded photo-opportunity booth for guest engagement.
• Applied Dubai Summer Surprises branding across all elements.
• Full professional DJ deck hire and technical support.

Outcome

Gahwa Beats gained a recognisable physical identity that could travel between dramatically different venues without losing its function or character. Coffee, music and photography were brought together through a concise set of branded elements.

The activation succeeded through portability and precision: each piece did practical work while also creating the visual centre around which the audience experience formed.

Project Ecosystem

Client:

Dubai Economy and Tourism - in partnership with Energie Entertainment

Evolution Events: Led delivery coordination with Energie Entertainment, brand application, multi-venue planning and activation support.

Evolution Scenic: Fabricated the two coffee counters, DJ counter and branded photo-opportunity booth.

Evolution Technical: Provided the professional DJ deck and associated technical support for the music programme.

For the second consecutive year, Evolution delivered the CyTaka World Cyber Championship in Dubai, bringing coders from around the world together for a live hacking competition with cash prizes of up to US$100,000.

The defining challenge was the timeline. Evolution was awarded the project one week before the event, with the physical build completed in less than a day. The delivery approach therefore needed to focus on the essential elements that would make the competition feel credible, energetic and ready for live participation despite the compressed schedule.

Rather than allowing the limited timeframe to compromise the experience, Evolution structured the project around rapid decision-making, coordinated stakeholder management and efficient onsite execution, creating a competition environment that was ready for participants, judges and live audiences.

The Challenge

A global competition of this scale required the physical environment to reflect the precision and intensity of the challenge itself. Participants needed a setting that matched the significance of the competition, while the client required confidence that every operational dependency could be coordinated within a matter of days rather than weeks.

With less than 24 hours available for the build, the delivery process allowed minimal margin for sequencing errors, delayed procurement or unclear responsibilities between teams. Every decision needed to support rapid execution while protecting the quality of the final experience.

The Solution

Evolution established a dedicated project and production management structure to create a clear decision-making process from appointment through to show day. Concepts were assessed against the available time, resources and technical requirements, ensuring only achievable solutions progressed into production.

Stakeholder coordination focused on rapid approvals, clear ownership and a sequenced build plan that enabled the venue transformation to be completed in under a day. Logistics and production planning became part of the creative approach, ensuring every element arrived, was installed and operated in the correct sequence.

The completed environment gave the live hacker competition a dynamic and professional setting without revealing the compressed delivery timeline behind it. Evolution then managed the event through live operations, maintaining continuity from final preparations through to competition delivery.

Delivery Highlights

• Second consecutive CyTaka World Cyber Championship delivered by Evolution.
• Global live-hacking competition with prizes of up to US$100,000.
• Project awarded one week before the event date.
• Venue build completed in less than 24 hours.
• Dedicated project and production management.
• Rapid concept development within confirmed time and resource constraints.
• Integrated stakeholder, logistics and live-event coordination.

Outcome

The completed environment carried the energy and credibility of a global competition without revealing the compressed delivery timeline behind it. Participants and attendees experienced a fully resolved live event rather than a compromise created by limited preparation time.

The success of the project came from focused decision-making and disciplined production management, concentrating time and resources on the elements that most influenced competition readiness, participant confidence and the quality of the live experience.

Project Ecosystem

Client:

M E Premier Event Organizers LLC

Evolution Events: Led fast-track concept development, project and production management, stakeholder coordination, logistics, venue readiness and live competition delivery.

Additional Project Support:

Evolution Furniture - Evolution Scenic - Evolution Technical

In collaboration with MCM Creative Global, Evolution delivered HSBC's Circle of Excellence 2023 at the Museum of the Future. The event combined an exhibition area, sponsor stands, conference content, a VIP lounge with virtual reality and an executive networking environment.

The strategic challenge was to create variety without losing HSBC's identity or sustainability commitments. Each setting needed a distinct role in the attendee journey, but the materials, visual language and level of finish had to remain coherent throughout.

Evolution used scenic, technical and furniture solutions to build one event ecosystem in which learning, sponsorship, immersive engagement and senior networking could operate side by side.

The Challenge

The Museum of the Future already carries a powerful architectural identity. Temporary event environments needed enough presence to guide and support guests without competing with the venue or appearing disconnected from it.

HSBC's brand requirements and sustainability objectives also needed to influence practical production decisions. Sponsor visibility, conference functionality, executive comfort and the VR activation all had to be delivered through a controlled material and design approach.

The Solution

Evolution designed and built exhibition and activation spaces in line with HSBC's brand guidelines, creating a consistent framework for sponsors and programme content. Scenic form and graphic treatment gave each area clarity while retaining a unified event identity.

Sustainable materials were used across scenic, technical and furniture elements, making environmental responsibility part of the physical response rather than an explanatory message added to the event.

The VIP environment combined an immersive VR experience with a comfortable executive networking lounge. Technology and furniture were planned together so the digital activation could create interest without undermining the hospitality and conversational function of the space.

Sponsor stands and conference areas balanced operational requirements with the same visual and material standards. Dedicated project management coordinated these environments through installation and live delivery at the landmark venue.

Delivery Highlights

• HSBC Circle of Excellence delivered with MCM Creative Global.
• Event hosted at Dubai's Museum of the Future.
• Exhibition area, sponsor stands and conference environment.
• VIP lounge featuring an immersive VR experience.
• Executive networking lounge with tailored furniture.
• Scenic, technical and furniture elements using sustainable materials.
• Brand-compliant production and onsite event management.

Outcome

Circle of Excellence gave attendees a varied journey through formal content, sponsor engagement, immersive technology and senior networking while maintaining one recognisable HSBC environment.

Sustainability was expressed through the way the event was built and furnished, allowing the experience to reflect the client's values without sacrificing quality, comfort or visual clarity.

In December 2021, ADNOC combined its Jubilee with the UAE's 50th National Day in a full-day event for employees and their families. The occasion needed to recognise the company's milestones, celebrate the people behind them and express optimism about the future.

Evolution developed a series of installations around three ideas: memory, identity and collective commitment. Employee stories represented the organisation's human legacy, familiar ADNOC symbols connected the event to daily working life, and the Pledge booth linked participants across eight locations.

The celebration therefore moved beyond anniversary branding, giving employees and families several ways to see themselves within ADNOC's history and future direction.

The Challenge

A dual Jubilee and National Day celebration carries multiple narratives. ADNOC's corporate history, the UAE's national milestone, employee recognition and future ambition all needed to be present without becoming a collection of unrelated displays.

The experience also extended across eight ADNOC locations through the Pledge booth, requiring a participatory feature that could create a shared sense of unity beyond the principal event site.

The Solution

Evolution created a gallery of the 50 most inspiring employee stories, placing personal achievement at the centre of the anniversary narrative. The gallery turned the organisation's history into a collection of individual contributions that colleagues and families could recognise and discuss.

A supersized #50more installation shifted attention from the milestone already reached to the future ahead. Its scale made it a focal point and photography feature, while the wording linked ADNOC's Jubilee with continued progress.

A branded wall made from helmets in the colours of the UAE flag connected national pride with ADNOC's field culture. The familiar safety object was reassembled as a collective symbol, bringing operational identity into the celebratory environment.

The Pledge booth was synchronised across eight ADNOC locations, allowing employees in different places to participate in a shared expression of commitment. Evolution coordinated the physical installation and technical connection so the activation could operate as one company-wide moment.

Delivery Highlights

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• Full-day Jubilee and UAE National Day event for employees and families.
• Gallery featuring 50 inspiring ADNOC employee stories.
• Supersized #50more installation focused on future ambition.
• UAE flag-coloured helmet wall referencing ADNOC field culture.
• Participatory Pledge booth synchronised across eight locations.
• Integrated scenic, branding and technical delivery.

Outcome

The Jubilee connected ADNOC's corporate milestone to the people and practices that shaped it. Employee stories gave the celebration a human centre, while the helmet wall and #50more installation linked national identity, operational heritage and future ambition.

Through the synchronised pledge, participation extended beyond one venue, allowing employees across eight locations to contribute to the same anniversary moment.

Project Ecosystem

Client:

ADNOC

Evolution Events: Led the anniversary experience, employee-storytelling approach, participant journey, multi-location coordination and live delivery.

Evolution Scenic: Designed and fabricated the employee gallery, #50more installation, helmet wall and physical Pledge booth.

Evolution Technical: Integrated the Pledge booth systems required to connect participation across eight ADNOC locations.

Additional Project Support:

Evolution Furniture - Evolution Site Services

For Sole DXB 2019, Jack Morton Worldwide commissioned Evolution to design and construct a triple-deck Adidas pavilion within Dubai Design District.

The creative language drew on the gritty architecture of the London Underground. Rather than applying an urban graphic treatment to a conventional stand, the structure itself became the brand experience through layered levels, structural rhythm and integrated retail display.

A second-level VIP viewing deck extended the purpose beyond product presentation, giving invited guests a premium relationship with the festival’s main stage and making the pavilion part of the wider event experience.

The Challenge

The design needed to achieve the visual density of an underground transport environment while operating as a functional retail, hospitality and viewing structure across three levels.

Because the pavilion carried guests above ground level, structural performance and approval were central to the concept. The experience could only open if its immersive design was supported by a robust engineering solution and Municipality compliance.

The Solution

Evolution designed and built the structure using an innovative TSG hybrid system, creating the industrial geometry and layered architecture required for the London Underground-inspired environment.

Retail displays were integrated directly into the pavilion so products appeared within the spatial story rather than inside a separate merchandising zone.

The upper VIP viewing deck was positioned to create a premium outlook towards the Sole DXB main stage. This gave the stand a role beyond retail and encouraged guests to remain within the Adidas environment during the live festival programme.

A detailed STAAD structural analysis was completed to secure Municipality approval, aligning the visual ambition with the safety and compliance requirements of the three-level temporary structure.

Delivery Highlights

• Triple-deck Adidas pavilion at Sole DXB 2019.
• Creative direction inspired by the London Underground.
• Innovative TSG hybrid structural system.
• Integrated retail displays and urban architectural details.
• Second-level VIP viewing deck facing the festival main stage.
• Detailed STAAD analysis supporting Municipality approval.
• Complete design, construction and compliant event installation.

Outcome

The pavilion gave Adidas a visible architectural presence within Sole DXB. Visitors could browse product, explore the layered environment and experience the festival from an elevated brand-owned viewpoint.

The immersive quality came from the building itself: structural design, retail function and hospitality were combined into one recognisable urban experience rather than added as separate stand features.

Project Ecosystem

Client:

Jack Morton Worldwide

Evolution Events: Led client coordination, festival-site planning, approval management and delivery integration with Jack Morton Worldwide.

Evolution Scenic: Engineered and constructed the triple-deck pavilion, integrated retail displays and VIP viewing structure.

Additional Project Support:

Evolution Furniture - Evolution Site Services - Evolution Technical